Choosing your apartment​​​

Picking the right place to live

Selecting your new home is one of the most important choices of your life. Wouldn’t it be great if there was a tool available that allows you to walk around the house, even before it is built?

When designing a new apartment building in Milan, many options were open: walls could be moved, sections could be split or merged, even the size of the different apartments was not set.

We set out to create hyper-realistic versions of various layouts, so that the clients could walk around, measure their steps, look out the window.. get a real feeling of familiarity with the place they were considering to buy. In some cases this could make a client with a small wallet more secure that their smaller apartment was still big enough. In another case it convinced someone to actually buy a second place and merge them into one!

High-definition Video

A video, in this case, is not nearly enough to give an accurate impression of the difference our product can make. We will still deliver a video in most cases because it can be used for other, more general, marketing purposes. 

In any case, even if it doesn’t resemble the immersion of the real VR experience, at least it can provide an indication on the level of detail that we are looking for in our projects.

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True VR

To enjoy the most of our products there is nothing like the real Virtual Reality experience. Putting on the VR headset instantly puts you the middle of our creation where you can freely walk around and admire the design, the layout and the architecture. 

We want to ensure a care-free experience, so we take a full service approach. This means we bring everything that’s needed for VR – all you have to do is make some space:

  • A VR Headset, complete with tracking sensors, controllers and cables (a wireless version will be available soon)
  • The computer hardware. For Virtual Reality the hardware requirements are quite high-end and very specific 
  • A crew of two will set things up and guide the experience for each user
For more permanent setups, we are happy to provide guidance on the hardware, the usage and the installation. 
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